"We had 19 customers' return that had not been back to our service department for over 365 days. Because emails do not have a direct cost for each one we send like direct mail, we are able to continue to communicate with our customers even if they have not been in for over one year ...". ~Honda Mall of GA, Scott Rossi, GM

Hyundai

Dealership Location:

Massachusetts

Date of eNOW Campaign:

2006/11/10

eNOW Campaign Type:

Free 34 Point Inspection

Term of eNOW Campaign:

30

Total eNOW Emails Sent:

1563

Total eNOW Customer Visits within 30 Days:

127

eNOW Campaign Response Rate:

8.13%

Total Revenue Generated from eNOW Campaign:

$28,830.84

This dealership generated $28,830.84 from only 1563 emails sent.

Permission based email marketing, when done properly, will result in huge revenue generation!