"We had 19 customers' return that had not been back to our service department for over 365 days. Because emails do not have a direct cost for each one we send like direct mail, we are able to continue to communicate with our customers even if they have not been in for over one year ...". ~Honda Mall of GA, Scott Rossi, GM

BMW

Dealership Location:

New Hampshire

Date of eNOW Campaign:

2006/10/03

eNOW Campaign Type:

We've Missed You

Term of eNOW Campaign:

30

Total eNOW Emails Sent:

334

Total eNOW Customer Visits within 30 Days:

13

eNOW Campaign Response Rate:

3.89%

Total Revenue Generated from eNOW Campaign:

$5,699.05

This dealership generated $5,699.05 from only 334 emails sent.

Permission based email marketing, when done properly, will result in huge revenue generation!