"We had a response rate to our email service reminders with our clients of 28.57%. This response rate is measured based on a customer coming in for service within 30 days of the email being sent. Our email customers respond fast and at a higher rate to their service reminders". ~Von Housen Group, Mercedes-Benz of Reno, Bob Watson, Fixed Operations Manager

Toyota

Dealership Location:

Nort Carolina

Date of eNOW Campaign:

2006/09/01

eNOW Campaign Type:

Back to School Special

Term of eNOW Campaign:

30

Total eNOW Emails Sent:

7000

Total eNOW Customer Visits within 30 Days:

670

eNOW Campaign Response Rate:

9.57%

Total Revenue Generated from eNOW Campaign:

$95,056.46

This dealership generated $95,056.46 from only 7000 emails sent.

Permission based email marketing, when done properly, will result in huge revenue generation!