"We had 21 customers' return that had not been back to our service department for over 365 days ... With email, when we deliver the right offer, we are able to recapture these "lost customers". ~Folsom Lake Toyota, Tom Wachtler

Volkswagen

Dealership Location:

Rhode Island

Date of eNOW Campaign:

2006/09/11

eNOW Campaign Type:

Back to School Special

Term of eNOW Campaign:

45

Total eNOW Emails Sent:

893

Total eNOW Customer Visits within 30 Days:

136

eNOW Campaign Response Rate:

15.23%

Total Revenue Generated from eNOW Campaign:

$24,285.48

This dealership generated $24,285.48 from only 893 emails sent.

Permission based email marketing, when done properly, will result in huge revenue generation!