"We sent an eVIP Service Campaign to 3,937 customers. This single campaign helped us generate $12,902.81 in sales to customers that had not been back to our dealership in over 365 days. Being able to recapture these lost customers pays for our email marketing expenses. These "lost customers" spent an average of $500.30, which is more than our average RO". ~Ted Britt Ford, Jeff Cain

Buick-Pontiac-GMC

Dealership Location:

Georgia

Date of eNOW Campaign:

2006/09/22

eNOW Campaign Type:

October Specials

Term of eNOW Campaign:

30

Total eNOW Emails Sent:

383

Total eNOW Customer Visits within 30 Days:

62

eNOW Campaign Response Rate:

16.19%

Total Revenue Generated from eNOW Campaign:

$12,312.03

This dealership generated $12,312.03 from only 383 emails sent.

Permission based email marketing, when done properly, will result in huge revenue generation!