@uto™ email program adds direct mail to its product offering

New direct mail program to be used by auto dealerships to convert their direct mail recipients to email and reduce dealerships' mail costs

BOSTON, August 2002 - Mav-Mail, an e-Communications company based outside of Boston, announced today that the company was adding a direct mail offering to @uto™, its automated, permission based direct email program designed specifically for automotive dealers.

The direct mail part of @uto™ centers around an Internet site, www.autoevip.com, that allows the dealership's customers and/or prospects to sign up for regular email notices from the dealership.

"We're offering a series of direct mail pieces that a dealership can send out to its customers notifying them of service reminders and dealership specials," said Mav-Mail's CEO John Miller, who created @uto™. "Besides promoting the dealership and its message, each mail piece will also direct the reader to www.autoevip.com, a special permission-authorization site," he said. "Here the consumer registers to receive regular email messages from the dealership."

Once the direct mail recipient signs up for email, his name can be automatically removed from the dealership's mailing list. "By converting a customer from the dealership's direct mail list to its email list, that dealership can then save $4 to $5 a year per customer in mail costs," explained Miller.

"Since an average dealership can collect 300 emails per month through autoevip and other dealer email collection techniques, a dealership can save approximately $1500 on those customers next year and the year after and the year after," he added.

Approximately 50 dealerships across the country are already using @uto™, to send personalized Thank You notes after the sale, Happy Birthday messages, extended warranty offers, service reminders, coupons and, most importantly, customer satisfaction surveys.

"By our offering direct mail to our product mix, we're giving the dealers the ultimate opportunity to manage and reduce their direct mail costs. This also offers them better control over their marketing efforts and allows them to reach out to all their customers on a regular basis in the most cost effective manner," said Miller.

With @uto™ and Mav-Mail's autoevip program, dealers receive detailed reports on the number of customers signing up for email notification, the number and types of emails the dealership sends each month, and the number of responses from those emails. As a result, dealers can easily track the leads, sales and profits resulting them their integrated direct mail/email program, said Miller.

About @uto™ and Mav-Mail: Mav-Mail, an e-communications company based in Great Barrington, MA., is the creator of @uto™, the industry's only fully automated permission based direct email program. John Miller, the Mav-Mail CEO, who founded the company in 2001, has extensive experience in the automotive industry as an executive in several technology companies, including COIN and KeyTrak, and he was the founder and CEO of UPS (Ultimate Prospecting Services), a company that used database management to build customer satisfaction. Listed twice on Inc. Magazine's list of The 500 Fastest Growing Companies in the U.S., UPS grew to a nationwide multimillion-dollar business in just six years.