@utoRevenue marks major milestone; Generates over $1 million in additional revenue for clients in the first half of 2003

E-communications company boosts dealerships' revenues with eCRM programs

BOSTON, July 29, 2003 - @utoRevenue™, a Boston-based company specializing in eCRM programs for automobile dealerships, announced today that the company's e-communications program @uto™ had generated over one million dollars in additional revenue for the company's dealership clients in the first six months of 2003. @uto™ is the automotive industry's only fully automated, full service eCRM program.

"This first half of the year has been quite remarkable for our two-year-old company," said John M. Miller, CEO for @uto™Revenue. "Not only did we generate over $1.1 million in quantifiable, additional revenue for our dealers, but our company also grew by over 50%," he said.

"@uto™ only went live in January 2002, so reaching the one million revenue generation mark in the first six months of 2003 is quite an achievement," Miller said. "We are obviously extremely pleased with how enthusiastically dealerships have accepted our customized, unique marketing programs and made them an integral part of their overall customer relationship management (CRM) strategies." Dealerships throughout the country use @uto™Revenue's fully automated email service to send customers personalized communications after the purchase or servicing of a vehicle.

"Many emails generate additional income for the dealership, yet some are just simple relationship building communications," said Miller. "Happy Birthday messages, extended warranty offers, service reminders, coupons and, most importantly, customer satisfaction surveys are a small sample of what @uto™Revenue can produce," he said.

@uto™ is permission based, meaning customers grant a dealership permission to communicate with them via email. With @uto™, each customer receives personally typed emails that include the customer's name, make and model car and other pertinent details. This personalized communication shows the customer that the dealership's management is personally involved and sincerely interested in the customer's satisfaction, said Miller.

The automated messaging program @uto™ is just part of @uto™Revenue's overall eCRM offerings to automotive dealerships. @uto™Revenue also provides direct mail services (for those customers without email), telephone follow up and CSI services for customer satisfaction surveys, prospect follow up and service appointment setting calls, and detailed management reports for tracking revenue increases, program success and results of their permission based email marketing efforts.

About @uto™ and @uto™Revenue: @uto™Revenue, based in Great Barrington, Ma., is the only full service, fully automated eCRM company in the automotive industry. John Miller, the @uto™Revenue CEO who founded the company in 2001, has extensive experience in the automotive industry as an executive in several technology companies, including COIN and KeyTrak, and he was also the founder and CEO of UPS (Ultimate Prospecting Services), a company that used database management to build customer satisfaction. Listed twice on Inc. magazine's list of The 500 Fastest Growing Companies in the U.S., UPS grew to a nationwide multimillion-dollar business in just six years.