"We sent an eVIP Service Campaign to 3,937 customers. This single campaign helped us generate $12,902.81 in sales to customers that had not been back to our dealership in over 365 days. Being able to recapture these lost customers pays for our email marketing expenses. These "lost customers" spent an average of $500.30, which is more than our average RO". ~Ted Britt Ford, Jeff Cain
 

@utoRevenue adds voice messaging to its lineup of CRM programs for auto dealerships

@utoVoice, a fully automated voice message delivery system, designed to generate profits for dealerships

 

BOSTON, December 28, 2004 - @utoRevenue, the nation's leader in revenue generating, permission based email marketing for the automotive industry, announced today the release of @utoVoice, the newest component in @utoRevenue's products designed to increase dealer revenue and enhance dealerships' customer relationship management (CRM) programs.

 

@utoVoice is an automated voice message delivery system that complements @utoRevenue's flagship permission based email marketing tools. Using @utoVoice, dealerships can automatically follow up with each customer, either with a stand alone voice message or with voice messages that complements the dealership's email or direct mail campaigns.

 

According to John Miller, CEO of @utoRevenue, A dealership, using @utoVoice's automation and customization capabilities, can increase CSI by contacting each customer after a sales or service call and, instead of spending dollars per call, spend just pennies a call.

 

Miller says @utoVoice allows two way communications with customers immediately after an encounter in sales or service. This means any problem or issue the customers may have will be resolved right away, which results in an immediate CSI increase, adds Miller.

 

@utoVoice offers revenue generating opportunities also. By using the automated voice messaging system, dealers can remind customers of upcoming service needs and notify them of special deals in sales, service and/or parts and accessories.

 

As an example, Miller cited a Texas Honda dealer who used @utoVoice to place 454 calls to customers with a safety related recall. In less than two weeks, the dealership generated almost $8,000 in warranty labor sales and parts when 54 of the customers came into the dealership to complete the outstanding warranty campaign. Of those, many used @utoVoice's Instant Connect feature to connect instantly to the dealership to make reservations. The dealership invested $132.00 to make the calls and received over $8,000 in revenue in less than 14 days. That's a 6000% ROI, emphasizes Miller.

 

Another benefit of @utoVoice is that it revives customers previously labeled as inactive by direct mail companies. @utoVoice can be used to generate revenue or simply increase CSI, says Miller.

 

@utoRevenue will showcase @utoVoice at the company's Booth 5943 at the National Automobile Dealership Association convention in New Orleans, January 29 through February 1, 2005.

 

@utoRevenue (www.autorevenue.com), based in Great Barrington, MA, is the automotive industry's leading full service, fully automated eCRM company. John Miller, CEO, who founded the company in 2001, has extensive experience in the industry as an executive at COIN and KeyTrak and as the founder and CEO of UPS (Ultimate Prospecting Services). UPS, a company that used database management to build customer satisfaction, was listed twice on INC magazine's list of the 500 Fastest Growing Companies and grew to a nationwide multimillion-dollar enterprise in just six years.

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For more information, contact Diane Bates, batescommunications@comcast.net, 678.438.3674