"We sent an eVIP Service Campaign to 3,937 customers. This single campaign helped us generate $12,902.81 in sales to customers that had not been back to our dealership in over 365 days. Being able to recapture these lost customers pays for our email marketing expenses. These "lost customers" spent an average of $500.30, which is more than our average RO". ~Ted Britt Ford, Jeff Cain
 

@utoRevenue announces @utoCleanse, a data cleansing service for auto dealerships

@utoCleanse automatically corrects and standardizes customer address and phone data

 

BOSTON, January 10, 2005 -@utoRevenue, the nation's leader in permission based marketing services for the automotive industry, announced today the release of @utoCleanse, the newest component in @utoRevenue's products designed to increase dealer revenue and enhance dealerships customer relationship management (CRM) programs.

 

@utoCleanse provides address and phone number correction and standardization for a dealership's customer database. Maintaining accurate records is a huge problem for dealerships, says @utoRevenue's CEO John M. Miller. The National Auto Dealers' Association (NADA) 2003 Dealership Profile study reports that 40-60% of a dealership's customer records are incomplete or inaccurate, which means the average dealership needs to update its customers' files constantly.

 

Keeping up with the nation's mobile society, where 20% of Americans move annually, is a universal problem for businesses nationwide, explains Miller. Since an auto dealership spends almost $500 in marketing and advertising to obtain a new customer, maintaining relationships with its current customers is vital, he says. To do that, a dealership has to locate the customer for follow-up marketing efforts.

 

@utoCleanse solves the problem of keeping customers' addresses current by matching dealerships' existing databases with a National Change of Address database and capturing address changes over a four year period. The service also makes changes to customer information to assure the information is compliant with US Postal Service standards, such as using 'ST' for 'Street'.

 

In addition, @utoCleanse verifies phone numbers and locates new numbers if they are available. The service also eliminates the need for dealership employees to input the information and risk inevitable typing errors.

 

@utoCleanse gives dealers the ability to maintain contact with customers and maximize the impact of all their different marketing campaigns, says Miller. With @utoCleanse, dealerships no longer have to waste thousands of dollars each year calling wrong or disconnected numbers or sending mailings to customers with inactive addresses, he adds. @utoCleanse simply purifies a dealerships database and uploads all new information directly to the dealerships's in-house system.

 

@utoRevenue will showcase @utoCleanse at the company's Booth 5943 at the National Automobile Dealership Association convention in New Orleans, January 29 through February 1, 2005.

 

@utoRevenue, www.autorevenue.com, based in Great Barrington, MA, is the leading full service, fully automated eCRM company in the automotive industry. John Miller, CEO, founded the company in 2001 and has over 22 years experience in the auto industry as an executive at COIN and KeyTrak and as the founder and CEO of UPS (Ultimate Prospecting Services). UPS, a company that used database management to build customer satisfaction, was listed twice on INC magazine's list of The 500 Fastest Growing Companies in the U.S. and grew to a nationwide multimillion-dollar enterprise in just six years.

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For more information, contact Diane Bates, batescommunications@comcast.net, 678.438.3674