Harley promotion drives traffic at NADA

LEE, Ma., February 15, 2007 - One of the age old questions for companies exhibiting at the NADA show is "How can we drive traffic to our booth?" For Dominion Enterprises, the answer was a bright yellow 2007 Harley-Davidson motorcycle.

Dominion Enterprises, exhibiting at NADA for the first time, gave away the Harley as part of its "Come On and Take a Free Ride" promotion. The yellow $22,000 Softail Harley-Davidson motorcycle, which took center stage in the Dominion Enterprises 90 x 50 exhibit space, brought thousands of NADA attendees to stop by for a look and filled the aisles as people watched the drawing and motorcycle giveaway.

"This was the first time that our four Dominion Enterprises companies - @utoRevenue™, Dealerskins, Dealer Specialties®, and XI Group - exhibited together at NADA," explained Dominion Dealer Solutions Vice President and General Manager, George Nenni. "We wanted a promotion that would both generate interest and give us a chance to showcase our services and the synergies that our four companies have. The Harley promotion did just that."

"The booth and all the surrounding areas were packed for the contest drawing," said John M. Miller, General Manager of @utoRevenue. "When the winner, J. J. Vigorito, president of Security Dodge in Amityville, N.Y., heard his name called, he was genuinely surprised and obviously ready right then and there to hop on his new Harley and drive it away."

To be eligible to win the 2007 Harley-Davidson motorcycle, NADA attendees had to take part in sales demonstrations from three of the four Dominion Enterprises companies which shared Dominion Enterprises' exhibit space. The contest was open to all NADA registered dealership owners, general managers and fixed ops personnel.

Dominion Enterprises, one of the nation's premier media companies, is a leader in providing resources, information, and web services in the automotive, real estate, apartment, specialty vehicle, employment, and travel industries. Originally founded in 1991 as Trader Publishing Company, Dominion Enterprises is based in Norfolk, Va.

About Dominion Dealer Solutions and Dominion Enterprises companies

Dominion Dealer Solutions, established September 2006 as a division of Dominion Enterprises, combines the power of Dealer Specialties, Dealer Data Services, SelectQu/DataCube, Dealerskins and XIGroup. These automotive industry leaders form a foundation for providing a nationally recognized total web solution to dealers throughout the country.

@utoRevenue (www.autorevenue.com) is the automotive industry leader in multi-channel marketing. Based in Lee, Ma., the company offers a complete line of marketing services including email, direct mail, voice messaging, e-newsletters, and online real time appointment scheduling. @utoRevenue products include @utoEmail™, @utoMatch™, @utoDirect™, @utoVoice™, @utoEnews™ and @utoScheduler™.

Dealerskins (www.dealerskins.com), provides beautiful, powerful, distinctive dealer web solutions. The company's first websites were designed and used while the founders were working at a top-50 dealership group back in 2000. Today, Dealerskins is bigger and better than ever and still focused on helping dealers use their websites to sell more cars.

Dealer Specialties (www.dealerspecialties.com) is the automotive industry's leading national provider of window labels, vehicle data collection, digital photos, inventory management and Internet marketing. Nearly 10,000 dealers choose Dealer Specialties as their total on-lot solution.

XIGroup (www.xigroupauto.com), provides internet-based products and strategies for automotive dealers. The Baltimore-based company offers Inventory Accelerator, a dashboard that enables dealers to manage, market and sell inventory, as well as website solutions that include inventory management, search engine marketing and lead generating tools.

For more information, contact Aleisha Gibbons, agibbons@autorevenue.com, 866-628-6245 or Vicki O'Neill-Ropos, vicki.oneill-ropos@getauto.com, 513.705.2211.