"We sent an eVIP Service Campaign to 3,937 customers. This single campaign helped us generate $12,902.81 in sales to customers that had not been back to our dealership in over 365 days. Being able to recapture these lost customers pays for our email marketing expenses. These "lost customers" spent an average of $500.30, which is more than our average RO". ~Ted Britt Ford, Jeff Cain
 

New York auto dealer wins Harley at NADA

Dominion Enterprises' companies give away $22,000 Harley-Davidson motorcycle in NADA show drawing

 

LEE, Mass., Feb 16, 2007 - J. J. Vigorito, president of Security Dodge in Amityville, NY., is the winner of the 2007 Harley-Davidson Yellow Pearl Softail Motorcycle given away by Dominion Enterprises at the recent NADA 2007 show in Las Vegas.

The Harley, valued at over $22,000, was the grand prize in the "Come On and Take a Free Ride" promotion sponsored by Dominion Enterprises and its four automotive subsidiaries - @utoRevenue™, Dealerskins, Dealer Specialties®, and XI Group.

"NADA attendees packed the aisles surrounding our Dominion Enterprises exhibit to watch the contest drawing," said @utoRevenue General Manager John M. Miller. "When J.J. heard his name called, he was genuinely surprised and obviously ready right then to hop on his new Harley and drive away."

"This was the first year that the automotive industrys four Dominion Enterprises companies exhibited together, and having the bright yellow Harley on center stage in our exhibit definitely generated a great deal of interest in Dominion Enterprises and our companies," explained Dominion Dealer Solutions Vice President and General Manager George Nenni. "The Harley contest not only gave our companies the opportunity to demonstrate our services but it also gave us the chance to show the synergies that we offer the auto industry."

To be eligible to win the 2007 Harley-Davidson, NADA attendees had to take part in sales demonstrations from three of the four Dominion Enterprises companies which shared Dominion Enterprises 90 x 50 exhibit space. The contest was open to all NADA registered dealership owners, general managers and fixed ops personnel.

Dominion Enterprise, one of the nations premier media companies, is a leader in providing resources, information, and web services in the automotive, real estate, apartment, specialty vehicle, employment, and travel industries. Originally founded in 1991 as Trader Publishing Company, Dominion Enterprises is based in Norfolk, Va.

About Dominion Dealer Solutions and Dominion Enterprises companies

Dominion Dealer Solutions, established September 2006 as a division of Dominion Enterprises, combines the power of Dealer Specialties, Dealer Data Services, SelectQu/DataCube, Dealerskins and XIGroup. These automotive industry leaders form a foundation for providing a nationally recognized total web solution to dealers throughout the country.

@utoRevenue (www.autorevenue.com) is the automotive industry leader in multi-channel marketing. Based in Lee, Ma., the company offers a complete line of marketing services including email, direct mail, voice messaging, e-newsletters, and online real time appointment scheduling. @utoRevenue products include @utoEmail™, @utoMatch™, @utoDirect™, @utoVoice™, @utoEnews™ and @utoScheduler™.

Dealerskins (www.dealerskins.com) provides beautiful, powerful, distinctive dealer web solutions. The company's first websites were designed and used while the founders were working at a top-50 dealership group back in 2000. Today, Dealerskins is bigger and better than ever and still focused on helping dealers use their websites to sell more cars.

Dealer Specialties (www.dealerspecialties.com) is the automotive industry's leading national provider of window labels, vehicle data collection, digital photos, inventory management and Internet marketing. Nearly 10,000 dealers choose Dealer Specialties as their total on-lot solution.

XIGroup (www.xigroupauto.com) provides internet-based products and strategies for automotive dealers. The Baltimore-based company offers Inventory Accelerator, a dashboard that enables dealers to manage, market and sell inventory, as well as website solutions that include inventory management, search engine marketing and lead generating tools.

For more information, contact Aleisha Gibbons, agibbons@autorevenue.com, 866-628-6245 or Vicki O'Neill-Ropos, vicki.oneill-ropos@getauto.com, 513.705.2211 or Diane Bates, dbates@batescommunications.com .